Treats with
Elizabeth’s Food Co
For Elizabeth’s Food Co., the creative direction spanned branding, website design, social media, and digital advertising. The process began with a deep dive into their mission, values, and family history, drawing inspiration from the traditions that shaped the brand. Elements from the original logo were reimagined within the new identity, blending heritage with a modern look.
This balance of past and present carried through cohesive brand guidelines, a website that combines storytelling with functionality, and social content and ad campaigns that extended the narrative across platforms—always reflecting the brand’s ethos of quality, care, and tradition.
Brand Strategy
Brand Identity
Brand Messaging
UX + Visual Design
Out of Home
Elizabeth’s Food Co.’s social strategy evokes the warmth of the West Coast through imagery that feels sunlit, handmade, and rooted in family tradition.
Each post blends natural textures, nostalgic tones, and moments of real life to celebrate the craft of baking with care. The visuals and copy together tell a story of clean ingredients, coastal simplicity, and genuine connection. It’s more than bread, it’s a feeling of home, shared from their hands to yours.
Social Strategy
Advertisement
& Packaging
Elizabeth’s Food & Co’s advertising and packaging reflects that same care and integrity, designed to feel as honest and intentional as the food itself.
Every detail, from the coastal-inspired colors to the handcrafted typography, tells the story of the West Coast roots and the commitment to real, thoughtful ingredients.
The packaging feels personal and timeless, like something made by hand, not by machine.
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